Alexander J. Whitman:
​Brand Strategist and Account Coordinator for EnviroMedia

The following work was completed as a creative brand management student at
​ Virginia Commonwealth University's The Brandcenter.

​For Fun:

Rube Goldberg Machine 

The assignment was to build a Rube Goldberg Machine with no less than 25 individual triggers and to document the process and execution of the machine.  The brand lesson was two fold, a focus on the (increasing) importance of design in branding, and creating brand experiences that are unexpected yet effective. A third "unspoken" brand lesson was a crash course in failure management. 
This was our competition winning entry.

Team:
Creative Brand Manager: Alexander Whitman 
Communication Strategist: Claire Glisson
Copywriter: Michelle Smith
Creative Technologist: Pete Davies 
Art Director: Tori McGoogan
Art Director: Shelby Lemons