whitmanajw@gmail.com
Alexander Whitman
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#CelebrateDD is a social media campaign for the Washington Regional Alcohol Program and Checkpoint Strikeforce in Maryland and Virginia. Between Christmas and New Year’s Eve a daily Facebook and Instagram post honored one offbeat genre of designated driver (from grandparent to frat brother) with a custom trophy.

The strategy was to remind people during peak time for drunk driving, the holiday drinking season, that there is always someone around to give you a safe ride home. 

2017 Austin ADDY Award: Silver, Online/Interactive Campaign
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Team: 
Strategist/Account Manager: Alex Whitman
Copywriter: Ali Goldstein 
Creative Director: Micheal Freberg 
Producer: Patti Englebert 
Account Director: Sarah Shuler
​Principle: Valerie Salinas-Davis