#CelebrateDD is a social media campaign for the Washington Regional Alcohol Program and Checkpoint Strikeforce in Maryland and Virginia. Between Christmas and New Year’s Eve a daily Facebook and Instagram post honored one offbeat genre of designated driver (from grandparent to frat brother) with a custom trophy.
The strategy was to remind people during peak time for drunk driving, the holiday drinking season, that there is always someone around to give you a safe ride home.
2017 Austin ADDY Award: Silver, Online/Interactive Campaign
The strategy was to remind people during peak time for drunk driving, the holiday drinking season, that there is always someone around to give you a safe ride home.
2017 Austin ADDY Award: Silver, Online/Interactive Campaign
Team:
Strategist/Account Manager: Alex Whitman
Copywriter: Ali Goldstein
Creative Director: Micheal Freberg
Producer: Patti Englebert
Account Director: Sarah Shuler
Principle: Valerie Salinas-Davis
Strategist/Account Manager: Alex Whitman
Copywriter: Ali Goldstein
Creative Director: Micheal Freberg
Producer: Patti Englebert
Account Director: Sarah Shuler
Principle: Valerie Salinas-Davis
