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Alexander Whitman
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Depend: Brand Culture Analysis 

The assignment here was to understand the culture of a somewhat "unique" brand and how the world perceives it.. Deliverables included a brand story, culture analysis, positioning, consumer base, consumer rewards, and brand value among other things. I was assigned the brand Depend.
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This next "Supplemental Brand Story" was not a part of the assignment deliverables but sometimes when you have an idea you just go with it. Or not... 
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