whitmanajw@gmail.com
Alexander Whitman
  • Work
  • About
  • Boat Floaters

For Fun: 

Picture

Rube Goldberg Machine

The assignment was to build a Rube Goldberg Machine with no less than 25 individual triggers and to document the process and execution of the machine.  The brand lesson was two fold, a focus on the (increasing) importance of design in branding, and creating brand experiences that are unexpected yet effective. A third "unspoken" brand lesson was a crash course in failure management. 
This was our competition winning entry.
Team:
Creative Brand Manager: Alexander Whitman 

Communication Strategist: Claire Glisson
Copywriter: Michelle Smith
Creative Technologist: Pete Davies 
Art Director: Tori McGoogan
Art Director: Shelby Lemons