For Fun:
Rube Goldberg Machine
The assignment was to build a Rube Goldberg Machine with no less than 25 individual triggers and to document the process and execution of the machine. The brand lesson was two fold, a focus on the (increasing) importance of design in branding, and creating brand experiences that are unexpected yet effective. A third "unspoken" brand lesson was a crash course in failure management.
This was our competition winning entry.
This was our competition winning entry.
Team:
Creative Brand Manager: Alexander Whitman
Communication Strategist: Claire Glisson
Copywriter: Michelle Smith
Creative Technologist: Pete Davies
Art Director: Tori McGoogan
Art Director: Shelby Lemons
Creative Brand Manager: Alexander Whitman
Communication Strategist: Claire Glisson
Copywriter: Michelle Smith
Creative Technologist: Pete Davies
Art Director: Tori McGoogan
Art Director: Shelby Lemons
