The challenge was to take a "stale brand," a brand that was and still is a giant, but is having a tough time gaining traction in an evolving world.
We were assigned JIF Peanut Butter
Campaign Summary:
We were assigned JIF Peanut Butter
Campaign Summary:
Complete Campaign Overview with Creative:
Print:
Product Extension: Another stipulation of the project was that we must develop a product extension for our brands
We decided that if anyone needed a time out, it was our overworked mothers
We decided that if anyone needed a time out, it was our overworked mothers
Each beer also includes a brief word of "caution" from a too choosey mother
Fitbit App:
More than two thirds of millennial moms use some sort of fitness tracking device, so we created a special FitBit app that helps moms track all of their best mom moments: walking with a stroller, lugging kids and their requisite fleet of stuff around, bouncing a baby up and down for hours, etc.
Just a little daily reminder from Jif that every little bit counts, just like in our peanut butter.
More than two thirds of millennial moms use some sort of fitness tracking device, so we created a special FitBit app that helps moms track all of their best mom moments: walking with a stroller, lugging kids and their requisite fleet of stuff around, bouncing a baby up and down for hours, etc.
Just a little daily reminder from Jif that every little bit counts, just like in our peanut butter.
Copywriter: Emily Hovis
Art Director: Shelby Lemons
Strategist: Christian Clay
Experience Designer: Bryan Mortenson
Creative Brand Manager: Alex Whitman
Art Director: Shelby Lemons
Strategist: Christian Clay
Experience Designer: Bryan Mortenson
Creative Brand Manager: Alex Whitman