The MPower
The Challenge:
The challenge was to find a product that is not available in the United States and then create a business plan/campaign to introduce the product to American markets. Our team took the Giadora, a human powered washer and dryer designed by engineering students for use in third world countries.
The Target:
We positioned the product for American low-income families--families that feel like they are stuck in a cycle that allows them to stay afloat, but not to make any substantial positive changes to their lives.
The Solution:
Enter the MPower, the redesigned Giadora produced by General Electric (GE), which will save low-income families an average of 74% to 82% on laundry costs per year. And with 32% of their annual spending being affected by their laundry routine, the Mpower will give low-income families the ability to take better control of their lives. This will allow them to start investing in themselves, and ultimately letting them break away for the better.
The challenge was to find a product that is not available in the United States and then create a business plan/campaign to introduce the product to American markets. Our team took the Giadora, a human powered washer and dryer designed by engineering students for use in third world countries.
The Target:
We positioned the product for American low-income families--families that feel like they are stuck in a cycle that allows them to stay afloat, but not to make any substantial positive changes to their lives.
The Solution:
Enter the MPower, the redesigned Giadora produced by General Electric (GE), which will save low-income families an average of 74% to 82% on laundry costs per year. And with 32% of their annual spending being affected by their laundry routine, the Mpower will give low-income families the ability to take better control of their lives. This will allow them to start investing in themselves, and ultimately letting them break away for the better.
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Team:
Creative Brand Manager: Alexander Whitman
Creative Brand Manager: Sta'Sean Ridley
Copywriter: Katherine Tiambeng
Strategist: Greg Donnelly
Experience Designer: Brandi Thompson:
Art Director: Rachel Sheeran
Creative Brand Manager: Alexander Whitman
Creative Brand Manager: Sta'Sean Ridley
Copywriter: Katherine Tiambeng
Strategist: Greg Donnelly
Experience Designer: Brandi Thompson:
Art Director: Rachel Sheeran