Creative Brand Management students at VCU’s Brandcenter are tasked with accomplishing an independent study as the culmination of their masters candidacies. Students must reach out to existing organizations, where both parties then develop a challenge for the student to accomplish.
Partnering with NASA:
NASA (National Aeronautics and Space Administration) agreed to be my partner for this project. The challenge given to me was to increase awareness for NASA Earth, the Earth science mission directorate of NASA. This is the final project that was pitched to NASA's communications and social media team.
The following is a more comprehensive breakdown of the study
That manifesto can be found here
The full project and research can be found here