whitmanajw@gmail.com
Alexander Whitman
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Project Background:
​Pepsi challenged us to create a new $1B dollar brand in the Make-My-Own Soda Market, through its partner SodaStream. 

The Solution: 
Our solution was to embrace creation rather than replication; allowing customers to mix and match flavors and ingredients to create their own Pepsi experiences, by making Pepsi not the final flavor, but an ingredient.

​However, there was one major roadblock; SodaStream. In the last three years, through failures, boycotts, and vicious attacks against Pepsi, SodaStream has proven itself too risky of a long term partner. That's why we told Pepsi, in order to make a new $1B dollar brand, to first buy out SodaStream, and with SodaStream's stock down 81% in three years there's never been a better time to buy. 

Go-To-Market Strategy Breakdown: 
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CBM Team: 
Jahan Nargolwala
Kate Stewart 
Nima Khalilian 
Amanda McGowan
Alex Whitman